The BS stops!
In the world of motorcycles, and I raced one for six seasons, there are many people, especially off the track, who talk a big race.
A modern one-piece leather/carbon-fibre suit is a very sexy bit of kit.
A flashy full-face helmet hides many faces.
But on the race track, when the flag drops, the BS stops.
But... Someone must come last. If no one is prepared to come last there can be no race.
And as Matthew 19.30 claimed Jesus said "Many who are last shall be first".
In business we must always consider who it is that wins.
Compete with yourself and co-operate with others.